Microsoft brings the reach. We bring execution.

With 20+ years in the Microsoft partner ecosystem, Allytics helps you align with the field and turn that alignment into pipeline.

Align

Map your solution to what Microsoft is prioritizing

  • Align to Microsoft solution areas and plays
  • Tell a Frontier and AI story sellers can repeat
  • Navigate the AI Cloud Partner Program and designations
  • Plan around Microsoft's fiscal year and key moments like Ignite

Accelerate

Move from plan to execution faster

  • End-to-end project ownership (strategy → content → creative → launch)
  • Assets built to Microsoft brand guidelines
  • Faster approvals and fewer bottlenecks
  • Weekly cadence, clear accountability, and progress visibility

Activate

Turn Microsoft alignment into field momentum

  • Campaign execution across paid, owned, and partner channels
  • Launch support for Marketplace listings and private offers
  • Seller enablement that gets you into more deals
  • Ongoing optimization and support

20-minute strategy sessions

Bring us your hardest Microsoft GTM problem.

We’re opening a limited number of strategy sessions during Microsoft Ignite for partners. Bring us one priority and we’ll share what we’re seeing across thousands of campaigns - and what we’d do next.

Reserve a Microsoft Ignite Strategy Session Microsoft Ignite logo

Nov 17 - 20 | San Francisco

Marketplace Momentum

Turn Marketplace presence into transactions and pipeline.

Sales-Ready Leads

Reach the right accounts with leads your sellers can act on.

Get more from AI

Put AI to work across your marketing, campaigns, and GTM.

Field Activation

Earn seller attention and turn Microsoft alignment into action.

Limited availability during Microsoft Ignite

Whatever your Microsoft growth priority,
we can help.

Launch on Marketplace

Win MDF-funded deals

Earn co-sell field attention

Launch an AI or agent offer

Run partner-funded campaigns

Scale your partner marketing team

How we help Microsoft partners

From strategy through execution, we build the programs, content, and campaigns that fit how Microsoft sells and drive pipeline.

Solution Play Alignment

Connect your value to the solution plays and outcomes Microsoft sellers are focused on.

AI & Agent Messaging

Show how your solution extends Copilot, agents, and Azure AI in clear business terms.

Asset Development

Co-branded content, sales assets, and creative that build awareness, engagement, and demand.

Marketplace Growth

Drive discovery and transactions for Marketplace listings, private offers, and MACC deals.

Co-Sell Enablement

Give Microsoft account teams the pitch materials and one-pagers that make you easy to bring into deals.

Industry Campaigns

Build industry campaigns that line up with Microsoft industry priorities and the buyers its teams pursue.

Trusted by Microsoft partners like:

Fortinet
Elastic
EY
Cisco
Splunk
Veeam
Rubrik

Results We've Helped Deliver

MARKETPLACE GROWTH

3x Marketplace Transaction Growth

Built the Marketplace strategy, listing content, and demand campaigns that helped a partner close MACC-funded deals through private offers.

INDUSTRY CAMPAIGNS

$3M Pipeline in the First Quarter

Developed an industry-focused go-to-market campaign that generated $3 million in qualified pipeline in the first quarter.

CO-SELL ACTIVATION

Brought Into Microsoft's AI Field Motion

Developed seller-ready materials and enablement that helped Microsoft account teams bring the partner into enterprise AI opportunities.

Why Microsoft Partners Choose Us

20+ Years Supporting Microsoft

Helping partners make the most of Marketplace, co-sell, and each fiscal year.

Fluent in How Microsoft Works

We know the programs, field structure, and review process inside and out.

Strategy + Execution

We own the full lifecycle and keep your work aligned with Microsoft.

Built to Flex With You

An extension of your marketing team, with support that scales as priorities shift.

Ready to activate your Microsoft growth strategy? 

Let's talk about where your solution fits in Microsoft's priorities and how to turn that into real pipeline.

Book a Strategy Session

FAQ

ISVs, services partners, MSPs, and CSP partners across AI Business Solutions, Cloud & AI Platforms, and Security. We shape each engagement around where you are in the AI Cloud Partner Program and what you want to grow.

We've worked inside the Microsoft partner ecosystem for 20+ years. We know how the programs, solution plays, and field teams operate, so you never have to translate Microsoft for your agency.

Both. Some partners bring us in for one launch or campaign. Others use us as an extension of their team across the Microsoft fiscal year.

Yes. We plan and run funded marketing activities and keep deliverables aligned with program requirements and timelines.

Yes. We build the messaging, listing content, campaigns, and demand programs that drive discovery and transactions, including private offers and multiparty private offers with channel partners.

We create the seller-facing materials, campaigns, and enablement that help Microsoft account teams understand your solution and bring you into opportunities.

Most engagements start with a discovery session on your business, Microsoft alignment, and goals. From there we build a plan and usually begin executing within a few weeks.

No. This offering is built for Microsoft partners, and we also support partner marketing across AWS, Google Cloud, and other major technology ecosystems.

Yes. Most clients already have in-house marketers or other agencies. We add Microsoft expertise and extra capacity where it's needed most.
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